But illustrator Gary Baseman isn't
exactly bragging either as he bounds about his house, pointing out
collectibles, calling attention to his own art. He's too exuberant, too
eager to please, to come off as unpleasant. Instead he seems sweet and
sort of nerdy when he pulls out some papers he recently took from his
parents' house.
There's his fourth-grade report on cartoons, featuring his first
comic strip, "Pants & Harry." There's his first children's
book, "Gary and the Monsters," written when he was 10, and a
youth award from the city of Los Angeles, where he grew up and returned
in 1997 to get a start in TV. He also mentions that his sixth-grade
teacher called the other day: "I know why," he says. "He
must have saved my artwork from 30 years ago. They knew even then. . .
."
OK, so now he's bragging. But he's probably right. What they knew was
that Baseman, now 43, has talent, that his bold, sometimes dark, often
wacky style of drawing and thinking stands out in any medium -- and
Baseman is involved in most of them. A self-marketing machine, he's
illustrated major magazine covers, had well-received gallery shows of
his paintings, done corporate commissions for the likes of Nike,
Microsoft, and Gatorade, and created the characters for the popular
board game Cranium, which started at Starbucks. He's even designed a
line of wrapping paper with bite. "Duh! Happy What-Ever!"
reads one set, which features the dunce-capped, obedience-school
dropouts he's turned into a line of toys for the Japanese market.
"I'm trying to build up the Baseman brand," he says.
"I call the art movement I'm in `pervasive art,' in that it
pervades all mediums."
Now Baseman is taking on the movies. "Teacher's Pet," based
on the Saturday morning cartoon that sprang from Baseman's imagination
after he wondered what his now-dead dog Hubcaps did when he was away,
opens locally on Friday. In it, a dog named Spot attends elementary
school as a boy named Scott and sets out to make the transition to
humanism permanent. The voices of Nathan Lane and Kelsey Grammer star.
Baseman is credited as both creator and executive producer. The
screenplay is by someone else; the art direction is all his.
"Teacher's Pet" was done by Disney, and it is a stylistic
departure for the mouse's studio. For starters, the animation is
eye-popping, visual in a Baseman-painting-come-to-life sort of way: few
lines, rich colors, weird-looking characters who somehow make complete
sense. Director Timothy Bjorklund calls Baseman's technique "fine
art cartooning." On-screen, the result is reminiscent of the 1940s
Warner Bros. cartoons that both men adore.
"It doesn't look like anything Disney's ever done, that's for
sure. . . ." Bjorklund says. "We spent a lot of time making
the palette as saturated as one of [Baseman's] paintings."
Baseman was so in love with the result that he produced the original
Spot/Scott toy, which will soon be ubiquitous in Disney stores, to prove
it could be done. He can't say enough good about Disney, even if the
studio did nix some of his ideas as too scary or controversial (a poster
featuring Pinocchio's growing nose breaking Spot/Scott's glasses;
another featuring the words "In the beginning, dog created
man") and force him to negotiate details such as the color of the
sky.
"It's a great garage film that just happened to be made at
Disney," Baseman says. "People tell me it's not true, but I
think it's the first feature movie based on one contemporary artist's
style."
Hyperbole (or self-promotion) aside, Baseman's art is everywhere
these days. He did a typically sardonic/ironic but hilarious cover for
the Mother's Day issue of the New Yorker: a baby bird serving his mom
breakfast in bed, with breakfast being two eggs, among other edibles.
Last month he had a show titled "Happy Idiot and Other Paintings
About Unattainable Beauty" at a New York City gallery. In one, a
snowman selflessly melts himself down so the mermaid he loves can live
within him, literally. This spring he's got another book coming out,
called "Dumb Luck" and featuring both his art (which
promotional materials describe as "freaky folks, maimed bunnies and
weird wiener dogs") and his own collections.
Clutter becomes Baseman, in his head as well as in his house filled
with furniture from the 1930s and '40s, and few surfaces are left
uncovered. The move from New York involved 13,000 pounds, excluding
cars. There are the unattainable beauties in the form of vintage dolls'
heads and miniature mannequins. Spot/Scott dolls line an entire couch.
Shelves are crammed with books laid on their sides to make room for more
books. His three Emmys for the TV version of "Teacher's Pet"
sit on one filing cabinet, along with vintage toys and cartoon
memorabilia. Glass cases are filled with the stuff. Other treasures are
hidden away in scrapbooks, such as his photographs of people in bizarre
costumes or of people in costumes in bizarre situations. Baseman is only
too happy to describe every iconic item in adoring detail. He'll even
name his four black cats, down from a high of 13 after the kittens were
born.
"My new book almost looks like a sense of chaos, but hopefully
by the end of it people will get a sense of the way I think,"
Baseman says. "I do jump around from one thought to the next, but
to me it makes complete sense. There is a sort of order to it."
A self-described workaholic whose wife of 10 years describes him as a
responsible 11-year-old, Baseman is wearing the artist's uniform of
black T-shirt, black shoes, spiky 'do, and chin hair. But he seems less
edgy than high-energy. He does in fact worry that, critical acclaim
aside, his art isn't pushing any boundaries, least of all his own.
"I have so little perspective on this movie," he says at one
point. "It's like my art. I look at it and think it's too safe, and
other people think it's edgy. I haven't even begun to capture the human
truth."
Strangely, or perhaps not for Baseman, he uses mostly animals and
quirky characters to make his points. The kooky rabbit, for instance,
has been around since grade school and will soon come out as a limited
edition adult toy. The toy rabbit is holding a rabbit's foot for luck.
It also has a peg leg.
As Baseman -- who grew up near a prestigious art school, which he
says convinced him to avoid a formal art education for himself --
explains it, "I use cats and dogs and other animals to personify
things. It's like we're all domesticated animals."
Baseman has made those animals popular, but he remembers when it
wasn't always so. Starting out, some artists encouraged him, some told
him to quit the business. One result, he says, is that he "will
always give advice, always answer an e-mail." Another is that he's
popular on the college speaking circuit, which gives him a chance to
mingle with fans and also to put down his pens and brushes and get out
of the house.
Some of those young fans have taken to emulating Baseman's style. He
says he doesn't mind, as long as it's not too close to the originals and
it's not imitative of his more recent work. After all, he knows what
it's like to long to draw cartoons. That's why he was so relieved when
renowned cartoonist Bob Clampett, a classmate's father, came to speak to
their sixth-grade class. He realized he could make a living at it. Later
he developed the confidence to throw away the technical pens and accept
the rawness in his lines.
"I guess what I'm trying to say with my work is that there's a
bittersweetness in life," Baseman says. "You enjoy your
success, sure. But you learn from your failure."
In other words, you're human, even if Baseman's characters aren't.